2016 Mobile X Festival
An un-conference.


The Mobile X Festival was an un-conference for businesses that wanted to use mobile to grow their sales and revenues. Attendees listened to speakers and panelists from Google, Microsoft, CNN, E&J Gallo, Coca-Cola, Kimberly-Clark and others. In addition to traditional speeches, they were also able to enjoy experiences such as Virtual Reality Pods, Roundtables, Think Tanks, Food Trucks and more. This was the festival's website.
Content is from the site's 2016 archived pages.

 



Mobile X Festival: Episode 1


A Journey to The Un-conference documents what it takes to create a first-year conference. You will see Jamie, Devna, Verity and the Mobile X Festival core team work to create a successful event.

 

THE UN-CONFERENCE FOR MOBILE BUSINESS
THE MOBILE X FESTIVAL

Join leading mobile experts as they engage, explore and connect with other attendees and experts from around the globe.

“If you’re looking for a fresh, new approach to conferences, check out the experience they’re offering at the Mobile X Festival.”

— Viveka von Rosen, Author of LinkedIn Marketing in an Hour a Day and Forbes Top Social Media Influencer


The Mobile X Festival takes place on Thursday, May 12th. Master Classes take place on Wednesday, May 11th.

Ticket_Options

 

SCHEDULE


Wednesday, May 11th:

8:00 am to 9:00 am – Registration

9:00 am to Noon – Master Classes

Mobile Marketing for Business: How to Use Mobile to Grow Your Sales and Revenues: Join internationally-recognized author, entrepreneur, and CNN contributor Jamie Turner as he walks you through a top-to-bottom review of all the platforms you can use to grow your business via mobile. 

How to Generate Leads Using LinkedIn Mobile: Join Forbes Top 50 expert and bestselling author Viveka von Rosen as she provides an in-depth guide on how to use LinkedIn to generate leads for your business. This wide-ranging workshop will provide you a recap of everything about LinkedIn as well as training on LinkedIn Mobile.

How to Use Multi-Channel Marketing to Convert Prospects into Customers: Join cross-channel marketing expert David Randolph as he shares techniques on goal setting; channel strategy and execution; site conversion optimization; measurement/analytics techniques; and sweating the total consumer experience.

Noon to 1:00 pm – Networking Lunch

1:00 pm to 4:00 pm – Master Classes

How to Generate B2B Leads Using Traditional Marketing and Mobile Marketing: Join lead generation expert Shawn Elledge as he provides you the tools, tips, and techniques you need in order to set-up, launch, and manage a successful lead generation campaign using traditional marketing (80% of the class) and mobile marketing (20% of the class).

What’s Next? The Current and Future State of Mobile: Author and mCordis founder Michael Becker is one of the world’s most recognized experts on the current and future state of mobile. Join Michael as he provides an in-depth review and analysis on where mobile is today and where it’s going tomorrow.

How to Track and Measure the Impact of a Mobile Advertising Campaign: Is it possible to use mobile advertising to target people who have bought your product in the past? Can you track those people’s engagement from the moment they receive the ad to the moment they buy your product? Can you use this data to calculate the ROI of your mobile advertising campaign? Yes. It’s not science fiction — it’s reality, and we’ll show you how to do it.

Thursday, May 12th:

7:30 am to 8:00 am – Registration

8:00 am to 9:00 am – Breakfast with Experts

9:00 am to 10:15 am – Mobile Accelerator Shark Tank Competition

Vote in Our Shark Tank Competition. You get to vote (along with experts from CNN, Microsoft, E&J Gallo, Coca-Cola, Google and elsewhere) as Mobile Accelerator competitors participate in our Shark Tank-like competition. 

10:15 am to 11:00 am – Experience Centers

The Best Way to Learn About Mobile is to Experience Mobile. We believe the best conferences involve the exchange of knowledge in a fun, engaging, fluid environment. Spend some time at our Virtual Reality Pods, in our Experience Centers or striking up a conversation over a cup of coffee. The Mobile X Festival is about active conversations, not about forced sales pitches.

11:00 am to 11:45 am – Beacons, Proximity Marketing, and Location-Based Marketing

Are iBeacons All They’re Cracked Up to be? Find out when Bill Bingham, Co-Founder of Hotspot Revenue walks you through all of the platforms available for businesses interested in connecting with prospects and customers during the all-important mobile moment.

11:00 am to 11:45 am – Targeting, Tracking, and Engaging Consumers with Mobile

Cutting Edge Techniques in Mobile Advertising. Join Dave Matthews, one of the nation’s leading experts on mobile advertising, as he provides in-depth information on the most cutting-edge targeting, tracking and engagement platforms in mobile.

11:45 am to 1:00 pm – Lunchtime Networking 

Get to Know the Experts. There’s nothing like a good meal to break down the barriers with people you’ve just met. Enjoy a variety of meals from one of the many food trucks at the event and get to know the experts at the event in a casual, relaxed atmosphere.

1:00 pm to 1:30 pm – Google Roundtable

Learn Insider Tips and Techniques on Google. Justin Mann, from the Google Brand Team in New York City, will be leading this roll-up-your-shirtsleeves session that’s perfect for people who want to use Google to grow their sales and revenues.  

1:00 pm to 1:30 pm – Mobile and Emerging Tech Roundtable

What’s New in Mobile and Emerging Tech? Join Cliff Barrett, CNN’s mobile and emerging tech expert as he leads a roundtable discussion on the latest and greatest developments in mobile.

1:00 pm to 1:30 pm – Big Data Roundtable

Is Big Data All Hype? Or is it a Game-Changer for Business? Join Dr. Beverly Wright as she provides in-depth information on how you can use Big Data to grow your sales and revenues. Dr. Wright is one of the nation’s leading experts on how to leverage Big Data for business.

1:30 pm to 2:15 pm – Experience Centers

Get to Know the Experts. The Mobile X Festival is about active conversations, not about forced sales pitches. With that in mind, we’ve created an experience where you can learn about mobile in a fun, engaging, fluid environment. Spend some time at our Virtual Reality Pods, in our Experience Centers or striking up a conversation over a cup of coffee.

2:15 pm to 3:00 pm – Stump the Experts

The World’s Most Fun and Engaging Mobile Panel Discussion. Want to learn more about mobile in a fun, upbeat, engaging environment? Then you won’t want to miss this panel discussion where the audience gets to participate in a Fear Factor-like competition. Ask panelists from Fortune 500 companies questions about mobile. If they get the answer wrong, they have to drink some as-yet-to-be-determined fluid that will be gross, but won’t kill them. What happens if they get the answer right? You have to drink the fluid. Yikes!

2:15 pm to 3:30 pm – Mobile X Gives Back in Our Mobile Laboratory

Create a real mobile marketing campaign for a real non-profit. Interested in learning more about how to create a mobile marketing campaign? Then you won’t want to miss the training in our Mobile Laboratory where you’ll be given a budget and the training you’ll need to create an actual mobile marketing campaign for a real non-profit. Put your learning to use and help others in the process.

3:30 pm to 4:00 pm – Mobile Accelerator Awards

And the Winner is …! The results from the morning Shark Tank-like competition will be tabulated and presented to the winners. Winners receive recognition at the event, coverage on Hypepotamus as well as an appearance on the Dana Barrett Show, part of the Wall Street Business Network.

 



 

The Mobile X Festival welcomes speakers, panelists and guest attendees from
CNN, Google, Coca-Cola, Kimberly-Clark, Georgia Tech | Scheller College of Business, 4INFO, and mCordis.

Join leading mobile experts as they engage, explore and connect with other attendees and experts from around the globe.

Speakers



Jamie Turner

  • Cliff Barrett, Mobile and Emerging Tech, CNN
  • Justin Mann, Google Brand Team, Google
  • Doug Busk, Global Group Director, The Coca-Cola Company
  • Frans Mahieu, Global Marketing Director, Kimberly-Clark
  • Jamie Turner, Author + CNN Contributor, 60 Second Marketer
  • Michael J. Becker, Author + Mobile Expert, mCordis
  • Dave Matthews, Chief Revenue Officer, 4INFO
  • Dr. Beverly Wright, Advanced Analytics & Modeling, Georgia Tech
  • Bill Bingham, Proximity Marketing Expert, Hotspot Revenue
  • Dr. Reshma Shah, Author + Marketing Expert, Emory University

The Un-Conference

  • Virtual Reality Pods – experience VR first hand in our pods
  • Mobile Accelerator – just like Shark Tank, only more fun
  • Food Trucks – no more bad chicken and cold green beans
  • Mobile Laboratory – roll up your shirtsleeves and get stuff done
  • Speed Networking – the end of the awkward trade show booth
  • Coffee Bars – a good cup of java can solve any problem

 



 

LEARN NEW INSIGHTS ABOUT MOBILE IN A RELAXED, FUN, INTERACTIVE SETTING

The Mobile X Festival is happening at the Scheller College of Business at Georgia Tech located in vibrant Midtown Atlanta.

Scheller

Scheller College of Business Mobile X Festival

 



 

OUR BLOG

Five Simple Steps to Getting Started with Periscope for Your Business


If you spend any time around social media, I’m willing to bet that you have, at the very least, heard about Periscope. But you may still be wondering just what it is, and, more importantly, why should you care?

Well, great questions, and I’m here to help!

I’m going to share a little about the platform’s background and then give you five super simple tips to integrate Periscope into your marketing, no matter what your niche. As you will see, it’s a simple, effective and fun way to attract and engage with both new and existing customers.

What is Periscope and Why is it Such a Big Deal?

Periscope is a live-streaming app for Android and iOS Smartphones. When you go live, the app will alert both your Twitter and your Periscope followers that you are broadcasting. According to TechCrunch, Periscope was acquired by Twitter in January 2015 for a reported $100 Million along with a significant stock compensation package. The app officially launched on March 26, 2015 for iOS and on May 26, 2015 for Android.

From Periscope’s own website, www.Periscope.tv, their mission is to help its users “view the world through someone else’s eyes.” They want to let their users share their unique perspectives worldwide, without the airfare or lost luggage.

Think about it, someone in Paris can be Periscoping (yes, that’s now a “thing”) at the Eiffel Tower and we can see it live in America. A couple in Australia may be watching Kangaroos and broadcasting live on Periscope, so you get to see it from their point of view, from thousands of miles away.

Also, people can now watch the live Periscope feeds right in their Twitter feed. This means that your Twitter followers don’t even have to have the Periscope app in order to watch your ‘Scope.

The possibilities are endless, and, as you will see, not just for Kangaroos and Koalas, but for you and your business as well.

Why Should I Care About Periscope? 

Within just four months of its launch, Periscope grew to over 10 million members and those members were watching 40 years of video every day. That’s a lot of content being consumed, by any standard.

Just to give a little perspective on that number, let me quickly share with you some comparison numbers for some other popular social media platforms:

Facebook – 10 months to reach 1 million users

Twitter – 2 years to reach 1 million users

Tumblr – 2.3 years to reach 1 million blogs

Pinterest – 20 months to reach 1 million unique visitors

Instagram – 2.5 months to reach 1 million users

Periscope – 10 days to reach 1 million users

It only took Periscope 10 days to reach 1 million users! Tips on how to use Periscope for business. Click To Tweet

And think about this, only about 1% of the users of Periscope are actually broadcasting right now. That means the time is now to learn it, use it and make it consistent part of your marketing strategy. Video is the number one way to get your audience engaged with you and to get to know, like and trust you. So what are you waiting for?

Let Me Show You How to Get Started.

First, keep in mind, this is an app for your smartphone. There is no production, no editing, no studio, and no script. This is not intended to be a professional production, it is a view from “the front line,” from the trenches. So, with that in mind, head to the App Store or Google Play to download the app, and here’s how to broadcast your first ‘Scope:

When you open the app, you will see four icons at the bottom.

From left to right: First is the list of who is broadcasting now, next is the map and who is broadcasting by location, next is the button to start a broadcast, and last is your profile, followers, and who you’re following.

Also, when you first start the broadcast, you want to make sure the Twitter post is on (so it will let your Twitter followers that you are going live), and your precise location sharing is off, unless you are at a location you want people to visit.

1. You’ve got to pick a compelling title. Just like a headline, or the subject line of an email, you have to pick a compelling headline. Pick something that will catch the eye of your audience, as well as give them an accurate idea of what you are broadcasting about. If you don’t pick a title, it will default to “Untitled,” and, let’s face it, that’s just not very compelling.

As you’re thinking about a title, think of it from your audience’s perspective. What is one specific problem they are struggling with? When you have the solution to their problem, they will tune in and pay attention, and even engage with you during the broadcast.

2. Start Your Broadcast! Be prepared, be genuine, and be yourself. You do not, or even want, to have a script, but you have to know what you are going to talk about. There are people that just get on there and talk about random things, but since you want to use Periscope as a tool to help build your business, you have to be prepared.

Have one specific topic that you want to cover, or showcase one specific product and demonstrate how it works. You can give a tour of your office, introduce your staff, or talk about something that you have been thinking about doing. Whatever it is, keep to the topic you choose. Also, viewers can tap the screen to give you hearts (the “currency” of Periscope) and add comments or questions in the chat, which gives you the chance to interact.

3. Keep it short. It depends on your content, but in most cases, especially when you first start out, you want to keep it under 10 minutes. I have tested broadcasts that ran 30 minutes or more against shorter broadcasts of 10 minutes or less and found the shorter broadcasts had larger audiences, and a larger percentage stayed for the entire broadcast.

I encourage you to experiment, and find what works for you and your audience. If you plan to promote your broadcast ahead of time, and people can block out the time, that may help with engagement for a longer broadcast.

4. Interact with your audience. During the broadcast, you’ll see two things in particular that signal audience engagement: Hearts and comments. Hearts are comparable to a “Like” on Facebook or a heart on a Twitter post, except the viewer can give up to 500 hearts per broadcast. Hearts signal that the viewer likes something about the broadcast, either you just dropped a gold nugget, said something funny, or something else happened that resonated with your audience.

Your popularity is measured in Hearts. The audience will also comment during the broadcast, ask questions, respond to things you say, or just say “Hi.” As they do, the comments will appear on your broadcast. The more of these comments you can respond to, without getting off-track on your message, the better. Side note – In the instance of negative or inappropriate comments, you can block those viewers.

5. Wrap up and replay. Once you have wowed your audience with your content, and really delivered on your promise to help them solve the problem they have been struggling with, you don’t want to just say goodbye. Instead, you want to give them a call to action. Rather than  a sales pitch, however, you want to gently direct them to your website, email, landing page…whatever it is you want them to do, and remember, the easier you make it for them, the better.

In order to turn viewers into leads, you have to be able to reach them, which means you need their contact information. Direct them to the method you have in place to collect that information and give them an incentive for doing it.

The replay will automatically be available on Periscope for 24 hours, so anyone that got the notification that you were going live can click the link and watch the replay. You can also adjust your settings to automatically save the video to your phone at the end of the broadcast, and then you can upload it to Facebook, YouTube, or whatever platform you want so you can use it as content for your business. This way your ‘Scope can continue to work for you and your business, even after the camera is off.

Now that you understand what Periscope is, why it is a great platform for sharing your video message, and how to use it, it’s time to get started. Grab your smartphone, download the app and create your first ‘Scope.

Don’t worry about making it perfect, especially the first time. Just start using it. As you do, you will get more comfortable, your message will get clearer, and your following will get larger. But it all starts with the first broadcast. What are you waiting for?

Rick Sheninger, CEO of One To One Marketing, has been a sales and marketing professional for over 20 years. His specialty is helping small businesses and independent business people build their brand, build an engaged customer base, and increase revenue, by maximizing the lifetime value of those customers.

COMMENTS

R. Brian Phillips

One thing I’d add to that is that you can limit your audience by touching the lock icon and choosing which followers you’d like to see the broadcast. Also, you can choose NOT to post it on Twitter by deselecting the Twitter icon. Why would you want to do this, you ask? Because you might want to offer subscription-based content. All paid subscribers have to do is follow your Periscope account, then you choose them as stated above prior to the broadcast. Then, they’re notified when a broadcast begins. Periscope offers this feature, while Meerkat doesn’t.

Rick Sheninger

  • You’re absolutely right, Brian. The only reason I chose to omit those features for this particular post, is that those features are part of a slightly more advanced strategy that will be covered in more detail in an upcoming post. Still, thank you for mentioning these key features. While they may seem insignificant to some, they can be very helpful when used in situations like what you describe.

 


 

How to Use Apple’s iBeacon, Google’s Keystone or TalkingWiFi to Grow Your Business

You’ve heard a lot of talk lately about the mobile moment — that’s the moment when a customer or prospect is just about to make a purchase and they pull out their smartphone to do research on the product or service.

If your business meets them at that moment, you’ve got a captive audience that is ready to make a purchase.

Can you say Ka-Ching?

Have you ever wondered what tools and techniques you can use to take advantage of the mobile moment? Many people have.

The good news is that our friends at Hotspot Revenue have created an infographic that provides information and insights about proximity marketing and the tools that go with it.

Interested in learning more? Just check out the infographic below. Or stop by the Mobile X Festival in Atlanta in May where Hotspot Revenue will be sharing more information about mobile moments and the tools that make them happen.

About the Author: Jamie Turner is the CEO of the 60 Second Marketer and SIXTY, a digital and mobile marketing agency. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

 


 

Facebook Jumps into Video Livestreaming with Mentions

Facebook Mobile X snapshot

There is no escaping it. If you’re on almost any popular social media platform, you’re going to see video. The videos you’ll see range from companies trying to promote their brands, to Mom and Dad showing off the kids and the family pets.

It used to be that you’d only see pre-recorded videos, but today, things have changed. Now you’re seeing livestream videos, which are simply videos that are broadcast live.

Twitter has Periscope, and, of course, you’re already familiar with Meerkat. And now Facebook has joined the group.

Facebook mobile

Picture reprinted from Public Domain

Back in July of 2015, Facebook launched Mentions, which is a livestream, stand-alone app, but it was available to verified public figures only. The idea was that celebrities would use it and stir up interest and user engagement.

Well, with more and more emphasis being placed on livestreaming, and the huge success of Periscope, Facebook refused to be outdone. So in December of 2015, Facebook rolled out — to a select number of iPhone users — the beta version of live video streaming right inside your personal profile.

As you can see in the graphic to the right, when you select a status update, one choice you have is live broadcast. You simply press the little icon, and you’ll be just a couple of steps away from going live.

I’ll cover this more in just a moment, but, first, you might be asking…

What does this have to do with my business?

I’m glad you asked.

Even though this feature is only available through your personal page, once the broadcast is complete, it is automatically saved to your timeline.

This means that it can be shared, downloaded or posted on a business page — pretty much anything you can do with a recorded video, you can do with the livestream recording.

Facebook, and any social media, is a place where people come to interact with other people. Sure, they browse cat pictures too, but the main reason people are on social media is to interact with other people.

So, think about this. Whether your business is selling to consumers or to businesses, your customer is still a person. You cannot sell to a business, only to a person (or persons) within a business.

At the same time, those customers, those people, want to do business with you, not your business.

This is where video, specifically livestream video, comes into play.

There are so many opportunities for you as a business person to introduce your human side to your customers and potential customers. Livestream video is “real,” it’s unscripted, and it gives the audience a sense that they are right there with you better than words, and better than images alone.

You want your customers to know, like and trust you. They want to know, like and trust the person they choose to do business with. This is a medium that can quickly build that relationship before the first phone call even takes place.

So, for example, let’s say you’re a chiropractor, and you have had a bunch of patients ask about stretches they can do to loosen up certain back muscles.

You can let your regular patients know ahead of time that you will be doing a live demonstration and give them a link to your Facebook page. Then, once the broadcast is over, you can simply share it with your business page, and let all of your clients, or any potential clients, know the link and they can go and watch it.

This will grow your Facebook Likes as well, because a by-product of having great content on your page is that people will Like it while they’re there.

Who will see my stream?

Just as with any post, you can choose who sees your live video. I’ll cover this more below, but you can choose to post it to:

• The Public, so anyone on Facebook can see it;

• Friends, for just your Facebook friends;

• Friends Except, meaning you can exclude certain friends or groups of friends; or

• Only Me, where it can only be viewed by whoever is signed into your account.

Something else to keep in mind, if you post just to your Facebook friends, they will see it based on how engaged they are with you. In other words, the people you are engaging with regularly on Facebook will most likely see it in their newsfeed, along with people who follow you, and people with whom you are actively exchanging comments.

Friends that are not that active on Facebook, or that do not follow you, or that you haven’t talked to on Facebook in a long time, likely will not see it, unless they happen onto your profile.

Once the live broadcast is over, people can continue to view, like, comment and share your video. You can also share the video with any page that you manage, like a business or group page. If, for any reason, you don’t like how it turned out, you can also delete it.

How do I do it?

It is super simple to get started. As shown in the picture above, go to your personal timeline and choose Status update.

Once you click the little icon,

It will take you to the next screen, where it announces you are about to go live on Facebook and you press the Continue button.

The next screen asks you for a title. Pick something that makes sense and something that will grab the attention of someone skimming by.  This is also where you choose who can see your video. Right below the word “Describe” in the image to the left, you see it says “Public.” Simply click there to choose a different audience.

Then, after a 3 second countdown, you are live. You can hold the phone upright or rotate it horizontally, and the broadcast screen will automatically adjust. Whether it is just you in the shot, or a group or crowd, as well as personal preference, will determine which way you choose.

That is all there is to using Facebook’s Live Video option.

If you have an Android phone, it may not be available to you yet. If you have an iPhone, it should be there, if not, it won’t be long. Either way, after the beta test completes, I fully expect this will be rolled out to all mobile devices and become available for all of us to use, share and engage!

Rick Sheninger, CEO of One To One Marketing, has been a sales and marketing professional for over 20 years. His specialty is helping small businesses and independent business people build their brand, build an engaged customer base, and increase revenue, by maximizing the lifetime value of those customers.

 




YOU HAVE QUESTIONS. WE HAVE ANSWERS.
FREQUENTLY ASKED QUESTIONS

What exactly is an un-conference?

An un-conference is like a regular conference only most of the bad stuff has been eliminated. Our fundamental belief is that you learn more at an event when you’re having a dialogue rather than listening to a monologue. So, while we will have the occasional speech or panel discussion, we’ll also include interactive experiences like Virtual Reality Pods, a Shark Tank-like competition, a Mobile X Charity Lab, Roundtable Discussions, Food Trucks and more.

Who will be attending?

In addition to speakers and panelists from Google, E&J Gallo, Coca-Cola, Microsoft, CNN, Kimberly-Clark, the Atlanta Hawks and more, we’ll also have executives from Fortune 500 companies, university professors from Georgia Tech, executives from marketing agencies, venture capitalists, executives from mobile start ups, students and just about anyone else who is interested in learning how to use mobile to grow their sales and revenues.

Do you have a student discount?

Yes. Email us and we’ll give a discount code for 50% off provided you have a valid student ID. Alternatively, you can email us about working as a volunteer at the event — it’s a great way to learn a few things while doing some work for a good cause.

My boss needs convincing that I should attend. Can you help?

Sure. Here’s some great ammo.

Here are some of the benefits I will gain by attending the Mobile X Festival:

• I’ll discover valuable new ways to successfully market and grow our business

• I’ll learn best practices from 20+ mobile experts

• I’ll gain unique perspectives from industry thought leaders and specialists

• I’ll network with the biggest brands, mobile technology providers and marketing service providers

• I’ll establish new business relationships to enhance our company’s success

The Mobile X Festival anticipates having attendees from numerous industries. Here’s a summary of the event:

• 6 optional Master Class workshops on day one (May 11th)

• 20+ speakers from major brands like Google, Microsoft, CNN, E&J Gallo, Coca-Cola, Kimberly-Clark, the Atlanta Hawks and more on day two (May 12th).

• Breakout sessions, roundtable discussions, a hands-on mobile laboratory, virtual reality pods, speed networking and a whole slew of other interactive activities.

How can I order tickets?

Ready to dive in? Check out out registration page.

What if I have more questions?

Then just give us a buzz at 678-313-4472. We’ll answer any additional questions you might have.

 


MobilEXFestival.com