• The Un-Conference For Mobile Business

  • May 11th and 12th, 2016 Atlanta, GA

The Mobile X Festival

Agenda

AGENDA AT A GLANCE

Wednesday, May 11th Agenda:

8:00 am to 8:45 am — Registration and Continental Breakfast

8:45 am to 9:00 am – Morning Kick-Off

9:00 am to Noon – Master Classes

CLASSROOM 201 — Mobile Marketing for Business: How to Use Mobile to Grow Your Sales and Revenues with Jamie Turner from SIXTY and the Mobile  Festival.

CLASSROOM 202 — How to Generate Leads Using LinkedIn and LinkedIn Mobile with Viveka von Rosen.

CLASSROOM 203 — How to Use Multi-Channel Marketing to Convert Prospects into Customers with David Randolph from BKV.

Noon to 1:00 pm – Networking Lunch

1:00 pm to 4:00 pm – Master Classes

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Individual with Michael Becker from mCordis.

CLASSROOM 202 — How to Track and Measure the Impact of a Mobile Advertising Campaign with Dave Matthews and Ryan Peters from 4INFO.

CLASSROOM 203 — How to Generate B2B Leads Using Traditional Marketing and Mobile Marketing with Shawn Elledge from Roger West.

Thursday, May 12th Agenda:

7:30 am to 8:30 am – Registration and Continental Breakfast

8:30 am to 9:00 am – How to do an Un-Conference

9:15 am to 10:00 am – Morning Speeches

CLASSROOM 201 — Mobile and Cross-Device Behavior with Justin Mann and Sema Vashi from Google.

CLASSROOM 202 — Religion Before Retail: How to Increase Fan Engagement with Ted Wright from Fizz and Peter Sorckoff with the Atlanta Hawks.

10:00 am to 10:45 am – Morning Experiences

3RD FLOOR FOYER — Roundtable Discussion with Doug Busk from The Coca-Cola Company.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Cliff Barrett from CNN.

THINK TANK BREAKOUT ROOM 201A with Frans Mahieu from Kimberly-Clark.

THINK TANK BREAKOUT ROOM 202A with Will Hankinson from Dragon Army. 

THINK TANK BREAKOUT ROOM 203A with Dr. Reshma Shah from Emory University. 

11:00 am to 11:45 am – Late Morning Speeches

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Consumer with Michael Becker of mCordis.

CLASSROOM 202 — How to Reach Local Customers with Mobile and Local Search with Shelly Kramer from V3B.

CLASSROOM 203 — Using Advanced Analytics to Understand the Mobile Consumer with Dr. Beverly Wright from Georgia Tech

11:45 am to 1:00 pm – Lunchtime Networking

1:15 pm to 2:00 pm – Afternoon Speeches

CLASSROOM 201 — Mobile X Charity Lab: Create a Real Mobile Advertising Campaign for the March of Dimes.

CLASSROOM 202 — Top Trends for Mobile Advertising and Data Science in 2016 with Dr. Lauren Moores from Dstillery.

CLASSROOM 203 — How to Use Mobile to Deepen Customer Engagement and Uncover Customer Insights with Robert Chin from E&J Gallo.

NEAL AUDITORIUM (ROOM 200) — The Internet of Things Panel Discussion Moderated by Steve Bachman (Past President of Wireless Technology Forum).

2:00 pm to 2:45 pm – Afternoon Experiences

3RD FLOOR FOYER — Roundtable Discussion with Ted Wright, author and CEO of Fizz.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Justin Mann and Sema Vashi from Google.

THINK TANK BREAKOUT ROOM 201A with Jean D’Amico from AOL.

THINK TANK BREAKOUT ROOM 202A with Nash Ogden of Innoppl. 

THINK TANK BREAKOUT ROOM 203A with Troy Brown of MSLGROUP. 

3:00 pm to 4:30 pm – Mobile Accelerator, Just Like Shark Tank, Only More Fun!

NEAL AUDITORIUM (ROOM 200) — Mobile Accelerator, Just Like Shark Tank, Only More Fun!

4:30 pm — The Conversation Continues at the Barrelhouse Neighborhood Pub (Cash Bar)

 

AGENDA WITH DETAILS AND DESCRIPTIONS

Wednesday, May 11th Agenda:

Master Classes are 3-hour, workshop-style training courses taught in a roll-up-your-shirtsleeves environment. (Please note: The un-conference experiences such as the Mobile X Charity Lab, Roundtable Discussions, Think Tanks and Food Trucks are available during the Festival on May 12th only.)

8:00 am to 8:45 am — Registration and Continental Breakfast

8:45 am to 9:00 am – Morning Kick-Off

9:00 am to Noon – Master Classes

CLASSROOM 201 — Mobile Marketing for Business: How to Use Mobile to Grow Your Sales and Revenues: Join internationally-recognized author, entrepreneur, and CNN contributor Jamie Turner as he walks you through a top-to-bottom review of all the platforms you can use to grow your business via mobile. Topics include mobile advertising, location-based marketing, proximity marketing, mobile web development, SMS and other mobile marketing platforms. Perfect for: Beginning to intermediate mobile marketing executives who want a top-to-bottom review of all the platforms available to them to grow their business using mobile.

CLASSROOM 202 — How to Generate Leads Using LinkedIn Mobile: Join Forbes Top 50 expert and bestselling author Viveka von Rosen as she provides an in-depth guide on how to use LinkedIn to generate leads for your business. This wide-ranging workshop will provide an in-depth review of the entire LinkedIn platform as well as training on LinkedIn Mobile. Perfect for: B2B executives who want to learn how to use LinkedIn and LinkedIn mobile to build awareness for their personal or corporate brands.

CLASSROOM 203 — How to Use Multi-Channel Marketing to Convert Prospects into Customers: Join cross-channel marketing expert David Randolph as he shares techniques on goal setting; channel strategy and execution; site conversion optimization; measurement/analytics techniques; and sweating the total consumer experience. Perfect for: Intermediate to advanced mobile and mobile marketing executives who are interested in learning key techniques in using multi-channel marketing to grow their sales and revenues.

Noon to 1:00 pm – Networking Lunch

1:00 pm to 4:00 pm – Master Classes

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Individual: In this session, internationally-recognized mobile expert Michael Becker will help you understand what it means to be a Connected Marketer and how this new field is the next frontier of marketing. You’ll leave with concrete steps on how to build your own skills and bring new capabilities back to your office. Perfect for Intermediate to advanced mobile executives and mobile marketers who want to understand the vast opportunities that are available to them now and in the future.

CLASSROOM 202 — How to Track and Measure the Impact of a Mobile Advertising Campaign: Is it possible to use mobile advertising to target people who have bought your product in the past? Can you track those people’s engagement from the moment they receive the ad to the moment they buy your product? Can you use this data to calculate the ROI of your mobile advertising campaign? Yes. It’s not science fiction — it’s reality, and in this class taught by Dave Matthews and Ryan Peters at 4INFO, they’ll show you how to do it. Perfect for: Intermediate to advanced level mobile marketers who are ready to take their mobile advertising campaign to the next level.

CLASSROOM 203 — How to Generate B2B Leads Using Traditional Marketing and Mobile Marketing: Join lead generation expert Shawn Elledge as he provides you the tools, tips, and techniques you need in order to set-up, launch, and manage a successful lead generation campaign using traditional marketing (80% of the class) and mobile marketing (20% of the class). Perfect for: B2B executives interested in learning how to improve their lead generation campaigns using traditional marketing as well as mobile marketing.

Thursday, May 12th Agenda:

The Mobile X Festival on May 12th is designed around the idea that people learn as much from dialogues as they do from monologues. So, in addition to traditional speeches and panel discussions, we also have a series of experiences designed to encourage the exchange of information between attendees.

7:30 am to 8:30 am – Registration and Continental Breakfast

8:30 am to 9:00 am – How to do an Un-Conference

How to Navigate Your Way Through the Mobile X Festival: Join Jamie Turner, CEO of marketing optimization firm SIXTY, and Dr. Beverly Wright, Executive Director at the Business Analytics Center at Georgia Tech, as they introduce you to the un-conference format and how to get the most from the Mobile X Festival.

9:15 am to 10:00 am – Morning Speeches

CLASSROOM 201 — Mobile and Cross-Device Behavior with Justin Mann and Sema Vashi from Google: Join Justin Mann and Sema Vashi from Google as they provide new information and insights on how businesses use cross-device platforms to engage prospects and convert them to customers. In this engaging and interactive session, you’ll learn what Google has learned about consumers and their behaviors on smartphones, tablets and other digital devices. Perfect for: Executives interested in learning new information and insights about consumer behavior and how to leverage that information in order to grow sales and revenues.

CLASSROOM 202 — Religion Before Retail: How to Increase Fan Engagement with Ted Wright from Fizz and Peter Sorckoff with the Atlanta Hawks: Join Ted Wright, author of Fizz (the book) and CEO of Fizz (the company), and Peter Sorckoff, Vice President of Marketing for the Atlanta Hawks, as they team up to share insider secrets on what they’ve done to increase engagement and deepen their relationships with fans and customers. Perfect for: Executives interested in learning new tips and techniques that have been used by two of the nation’s leading marketing thought leaders.  

10:00 am to 10:45 am – Morning Experiences

3RD FLOOR FOYER — Roundtable Discussion with Doug Busk from The Coca-Cola Company: Join Doug Busk, Global Group Director, Digital Communications and Social Media at The Coca-Cola Company, as he shares insights and information on the state of digital media in business. Moderated by Viveka von Rosen. Perfect for: Executives interested in learning more about how social, mobile and digital influence consumer behavior.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45: Learn about the latest and greatest in virtual reality with two Atlanta-based companies that are breaking new ground.

2ND FLOOR FOYER — Roundtable Discussion with Cliff Barrett from CNN (2nd Floor): Join Cliff Barrett, Senior Product Manager, Mobile and Emerging Technology at CNN as he shares tips and techniques he’s learned working on the CNN mobile website and other CNN properties. Moderated by Dave Matthews with 4INFO. Perfect for: Mobile executives who want to learn best practices for connecting and engaging with audiences. 

Think Tank Discussions (2nd Floor Breakout Rooms).  Think Tanks are small, roll-up-your-shirtsleeves guided discussions where you can learn from some of the nation’s leading experts.

THINK TANK BREAKOUT ROOM 201A: Join Frans Mahieu, Global Marketing Director at Kimberly-Clark in to learn about mobile engagement.

THINK TANK BREAKOUT ROOM 202A: Join Will Hankinson, Studio Head at Dragon Army to learn about mobile gaming.

THINK TANK BREAKOUT ROOM 203A: Join Dr. Reshma Shah, Associate Professor in the Practice of Marketing at Emory University to learn about integrated marketing.

Virtual Reality Pods, Coffee Bar, Bookstore, Talk Tables and Other Experiences. Be sure to check out all the other experiences available to our guests on the 2nd and 3rd floors.

11:00 am to 11:45 am – Late Morning Speeches

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Consumer with Michael Becker of mCordis: Michael Becker has been called “one of the top 5 global experts on mobile.” We’re thrilled to have him join us at the Mobile X Festival so he can share his insights and knowledge on where mobile is today and where it’s going in the future. Perfect for: Intermediate to advanced mobile executives and mobile marketers who want to understand the vast opportunities that are available to them now and in the future. 

CLASSROOM 202 — How to Reach Local Customers with Mobile and Local Search with Shelly Kramer from V3B: Shelly Kramer is the Co-CEO of V3 Broadsuite (V3B), headquartered in Kansas City with an office in Chicago and doing business with clients all over the world. Forbes has named Shelly’s blog as one of the Top 20 Best Marketing Blogs in the nation. Join Shelly as she provides actionable tips on how to use mobile and local search to drive more customers to your business. Perfect for: Business owners, agency executives, and marketing executives interested in learning practical tips and techniques on using mobile to drive more customers to your business. 

CLASSROOM 203 — Using Advanced Analytics to Understand the Mobile Consumer with Dr. Beverly Wright from Georgia Tech. Join Dr. Beverly Wright in this in-depth and though-provoking exploration of the mobile landscape and the mobile consumer. Dr. Wright has spent over twenty years leading and executing marketing analytics and modeling in the corporate and academic worlds. She currently leads Sheller’s Business Analytics Center at Georgia TechPerfect for: Intermediate and advanced mobile executives and mobile marketers who want a better understanding of the mobile consumer.

11:45 am to 1:00 pm – Lunchtime Networking 

Get to Know the Experts. There’s nothing like a good meal to break down the barriers with people you’ve just met. Enjoy a meal from one of our food trucks; strike up a conversation with one of our speakers; or have some fun with the people you’ll meet in line.

1:15 pm to 2:00 pm – Afternoon Speeches

CLASSROOM 201 — Mobile X Charity Lab: Create a Real Mobile Advertising Campaign for the March of Dimes. Want to roll-up your shirtsleeves and do something good for humanity while you’re at the Mobile X Festival? Stop by the Mobile X Charity Laboratory on the 4th floor where you can develop a mobile media plan and ad campaign for the March of Dimes. The campaign you develop will be used as the foundation for a real mobile marketing campaign for the March of Dimes. Our friends at 4INFO have graciously donated thousands of dollars of mobile advertising inventory to build awareness and drive contributions that will be used to help improve the health of mothers and babies. Perfect for: Any executive interested in learning how to use mobile advertising to drive traffic to your website. 

CLASSROOM 202 — Top Trends for Mobile Advertising and Data Science in 2016 with Dr. Lauren Moores from Dstillery. Join Dr. Lauren Moores, Vice President of Strategy at Dstillery, as she discusses how data can be used to derive insights about your customers and their purchasing habits. From beacons to audience modeling to cross-device, Lauren will delve into the ever-changing programmatic landscape using data as the connective tissue. In this session you will learn why smart data matters, and how leveraging deep data sources for audience creation, optimization, and intelligence makes all the difference. Perfect for: Intermediate to advanced mobile executives who want to understand the newest information around the science of mobile and mobile advertising.

CLASSROOM 203 — How to Use Mobile to Deepen Customer Engagement and Uncover Customer Insights with Robert Chin from E&J Gallo. Join Robert Chin, V.P. of Marketing Services for E&J Gallo as he provides information and insights about consumers and their behaviors around mobile. This engaging and interactive presentation is designed to provide you actionable insights that you can use to leverage mobile for your business. Perfect for: Executives interested in learning new techniques on how to use mobile to engage prospects and convert them to customers.     

NEAL AUDITORIUM (ROOM 200) — The Internet of Things Panel Discussion. The mobile digital economy is driving a cycle where connected devices and cloud-powered services are gathering and generating data as never before. Insights from that data are being used to drive further innovation, releasing new data-rich solution into the world. More than ever before, the Internet of Things is the engine helping democratize this innovation at scale to drive broad societal impact. Please join Steve Bachman, Founder of the Wireless Technology Forum, as he leads Alain Louchez, Chris Kocks, Mike Gonsalves and Chip Standifer in an engaging and information-packed panel discussion about IoT. Perfect for: Executives interested in learning about IoT and where it’s going. 

2:00 pm to 2:45 pm – Afternoon Experiences

3RD FLOOR FOYER — Roundtable Discussion with Ted Wright, author and CEO of Fizz: Join Ted Wright as he discusses how to use innovative and non-traditional marketing methods to engage customers and increase loyalty. Moderated by Dave Matthews with 4INFO. Perfect for: Business executives who want to learn best practices for connecting with and engaging with audiences. 

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45: Learn about the latest and greatest in virtual reality with two Atlanta-based companies that are breaking new ground.

2ND FLOOR FOYER — Roundtable Discussion with Justin Mann and Sema Vashi from Google. Join Justin Mann and Sema Vashi from Google as they provide new information and insights on how businesses can use cross-device platforms to engage prospects and customers. Moderated by Kyle Farnham from MSLGROUP. Perfect for: Executives interested in learning new research and information about digital consumer behavior and how to leverage that information in order to grow sales and revenues. 

Think Tank Discussions (2nd Floor Breakout Rooms). Think tanks are small, roll-up-your-shirtsleeves sessions where you can learn from some of the nation’s leading experts.

THINK TANK BREAKOUT ROOM 201A: Join Jean D’Amico, from AOL to learn about mobile engagement.

THINK TANK BREAKOUT ROOM 202A: Join Nash Ogden, CEO of Innoppl to learn about mobile app development.

THINK TANK BREAKOUT ROOM 203A: Join Troy Brown, Sr. V.P. of Digital/Social/Mobile at MSLGROUP, as he discusses the distribution, syndication and amplification of digital and mobile communications.

Virtual Reality Pods, Wine Bar, Bookstore, Talk Tables and Other Experiences. Be sure to check out all the other experiences available to our guests on the 2nd and 3rd floors.

3:00 pm to 4:15 pm – Mobile Accelerator, Just Like Shark Tank, Only More Fun!

NEAL AUDITORIUM (ROOM 200) — Mobile Accelerator, Just Like Shark Tank, Only More Fun! Join us for the Mobile Accelerator competition, where you can watch mobile start-ups present their products to our panel of expert judges. Early stage and late stage mobile start ups will get 4 minutes to present their product or service, and then 4 minutes to be grilled by the judges. You’ll get to vote on the winner, which will be announced at the end of the day.

4:15 pm to 4:30 pm – Mobile Accelerator Winners Announced

NEAL AUDITORIUM (ROOM 200) — The results from the Shark Tank-like competition will be tabulated and presented to the winners. Winners receive recognition at the event, lunch with Doug Busk from the Coca-Cola Company, coverage on Hypepotamus as well as an appearance on the Dana Barrett Show, part of the Wall Street Business Network.

4:30 pm — The Conversation Continues at the Barrelhouse Neighborhood Pub (Cash Bar)

You’ve just met some good friends and learned some new things. Why stop now? Join us at the Barrelhouse Pub, in the same complex as the Scheller College of Business, where you can receive a discount on appetizers and enjoy a cash bar with some of Atlanta’s finest craft brewed beers.

Rub Elbows and Network With

The World’s Leading Mobile Experts

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“If you’re looking for a fresh, new approach to conferences, check out the experience they’re offering at the Mobile X Festival.”

— Viveka von Rosen, Author of LinkedIn Marketing in an Hour a Day and Forbes Top Social Media Influencer

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Check out the video below for details about what makes the Mobile X Festival different.

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The Mobile X Festival takes place on Thursday, May 12th. Master Classes take place on Wednesday, May 11th.

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The Mobile X Festival is an un-conference for businesses that want to use mobile to grow their sales and revenues.

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Rub elbows, exchange knowledge and swap ideas with speakers, panelists and attendees from these fine organizations. 

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Learn the REAL reason your marketing efforts are just not working anymore and how to adjust to the new world of mobile marketing in order to increase sales again.

Use this knowledge to impress your boss, get that promotion, or increase your company’s sales.

Get direct access to Fortune 100 experts from Google, Microsoft, CNN, Coca-Cola, E&J Gallo, Kimberly-Clark, the Atlanta Hawks and others.

Unless you worked for these companies, you would probably never get this kind of access!

Learn the 5 most common marketing mistakes businesses make when they try using mobile to grow their business.

HINT: Strategies for the mobile experience are not the same as on a desktop. If you are using desktop strategies to win the mobile war, you will end up losing.

Discover the top reasons why what you don’t know about mobile will end up costing you customers and money.

Most business owners know that over 40% of traffic to their website is from mobile devices, but what they don’t know about mobile will allow their mobile-savvy competitors to steal their customers away at will.

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The Mobile X Festival is presented to you by:

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The Mobile X Festival is

Sponsored by These Fine Organizations

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Learn new insights about mobile in

A Relaxed, Fun, Interactive Setting

The Mobile X Festival is happening at the Scheller College of Business at Georgia Tech located in vibrant Midtown Atlanta.

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Scheller College of Business Mobile X Festival

Click Here to See a List of Nearby Hotels

 

Consider staying at the Renaissance Atlanta Midtown Hotel.

Mobile X Festival attendees can stay at the Renaissance Atlanta Midtown Hotel located two blocks from the venue at 866 West Peachtree Street, NW, Atlanta, GA 30308. Call 1-800-468-3571 for reservations. 

Let's Get the Ball Rolling

Order Tickets Now

Mobile X runs all day on Thursday, May 12th. You might also consider joining us on Wednesday, May 11th for our Master Classes, taught by some of the nation’s leading experts.

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Become a Sponsor of The Mobile X Festival

Download Our Sponsorship Kit

Fun Stuff to do in Atlanta

You’re going to be spending a lot of time learning amazing things at the Mobile X Festival. During your time off, you’d probably like to unwind and relax. Great!

Here are some amazing things you can do during your visit to Atlanta — all within a short walk or drive from your hotel!

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You Have Questions. We Have Answers.

Frequently Asked Questions

What exactly is an un-conference?

An un-conference is like a regular conference only most of the bad stuff has been eliminated. Our fundamental belief is that you learn more at an event when you’re having a dialogue rather than listening to a monologue. So, while we will have the occasional speech or panel discussion, we’ll also include interactive experiences like Virtual Reality Pods, a Shark Tank-like competition, a Mobile X Charity Lab, Roundtable Discussions, Food Trucks and more.

Who will be attending?

In addition to speakers and panelists from Google, E&J Gallo, Coca-Cola, Microsoft, CNN, Kimberly-Clark, the Atlanta Hawks and more, we’ll also have executives from Fortune 500 companies, university professors from Georgia Tech, executives from marketing agencies, venture capitalists, executives from mobile start ups, students and just about anyone else who is interested in learning how to use mobile to grow their sales and revenues.

Do you have a student discount?

Yes. Email us by clicking here and we’ll give a discount code for 50% off provided you have a valid student ID. Alternatively, you can email us about working as a volunteer at the event — it’s a great way to learn a few things while doing some work for a good cause.

My boss needs convincing that I should attend. Can you help?

Sure. Here’s some great ammo.

Here are some of the benefits I will gain by attending the Mobile X Festival:

• I’ll discover valuable new ways to successfully market and grow our business

• I’ll learn best practices from 20+ mobile experts

• I’ll gain unique perspectives from industry thought leaders and specialists

• I’ll network with the biggest brands, mobile technology providers and marketing service providers

• I’ll establish new business relationships to enhance our company’s success

The Mobile X Festival anticipates having attendees from numerous industries. Here’s a summary of the event:

• 6 optional Master Class workshops on day one (May 11th)

• 20+ speakers from major brands like Google, Microsoft, CNN, E&J Gallo, Coca-Cola, Kimberly-Clark, the Atlanta Hawks and more on day two (May 12th).

• Breakout sessions, roundtable discussions, a hands-on mobile laboratory, virtual reality pods, speed networking and a whole slew of other interactive activities.

How can I order tickets?

Ready to dive in? Check out out registration page here.

What if I have more questions?

Then just give us a buzz at 678-313-4472. We’ll answer any additional questions you might have.

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Tools, Tips and Techniques from

The Mobile X Blog

Mobile Spotlight: An Interview with Donna Peeples from Pypestream

As a lead up to the Mobile X Festival (which is happening in Atlanta on May 11th and May 12th), we’re featuring profiles of mobile industry thought leaders and experts.

Our first profile is with Donna Peeples, who is the Chief Customer Officer for Pypestream, which is a secure mobile platform that lists all businesses as Pypes in 
a searchable catalogue. Users connect to Pypes and interact with businesses in private chats enabling businesses to respond directly or broadcast messages to their entire audience.Continue Reading..

Mobile X Festival Announces Finalists for Shark Tank-Like Competition

(Note: Our lawyers tell us we’re not allowed to call our Mobile Accelerator competition a Shark Tank competition. Apparently, we’ll get our rear ends sued if we do that. As such, we’re calling it our “Mobile Accelerator competition, which is just like Shark Tank, only more fun” — and less subject to law suits.)Continue Reading..

40 Essential Facts About Mobile Every Business Person Should Know

Is mobile a big deal? You bet it is. And to prove our point, we’ve collected 40 of the most important facts about mobile that every business person should know.

Ready to check ’em out? Here goes:Continue Reading..

How to Set-Up, Launch and Run a Mobile Marketing Campaign

Not long ago, I received a call from a client prospect who wanted to meet to discuss an urgent need for a mobile app.

“Hold on,” I said, “What are your business objectives for developing the app?”

“Don’t worry about that right now,” she said. “Just meet us next week at our offices.”

So the following week, I drove out to their offices where I was greeted by the CEO, the CMO and several other executives. The client prospect kicked off the meeting by saying, “We need a mobile app. How much is that going to cost?”

There are a lot of People Who Will Start a Meeting That Way. But it’s a clear sign that they’re thinking tactically without taking into consideration their objectives and strategies.Continue Reading..


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