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“If you’re looking for a fresh, new approach to conferences, check out the experience they’re offering at the Mobile X Festival.”

— Viveka von Rosen, Author of LinkedIn Marketing in an Hour a Day and Forbes Top Social Media Influencer


The Mobile X Festival



Wednesday, May 10th Agenda:

8:00 am to 8:45 am — Registration and Continental Breakfast

8:45 am to 9:00 am – Morning Kick-Off

9:00 am to Noon – Master Classes

CLASSROOM 201 — Mobile Marketing for Business: How to Use Mobile to Grow Your Sales and Revenues with Jamie Turner from SIXTY and the Mobile  Festival.

CLASSROOM 202 — How to Generate Leads Using LinkedIn and LinkedIn Mobile with Viveka von Rosen.

CLASSROOM 203 — How to Use Multi-Channel Marketing to Convert Prospects into Customers with David Randolph from BKV.

Noon to 1:00 pm – Networking Lunch

1:00 pm to 4:00 pm – Master Classes

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Individual with Michael Becker from mCordis.

CLASSROOM 202 — How to Track and Measure the Impact of a Mobile Advertising Campaign with Dave Matthews and Ryan Peters from 4INFO.

CLASSROOM 203 — How to Generate B2B Leads Using Traditional Marketing and Mobile Marketing with Shawn Elledge from Roger West.

Thursday, May 11th Agenda:

7:30 am to 8:30 am – Registration and Continental Breakfast

8:30 am to 9:00 am – How to do an Un-Conference

9:15 am to 10:00 am – Morning Speeches

CLASSROOM 201 — Mobile and Cross-Device Behavior with Justin Mann and Sema Vashi from Google.

CLASSROOM 202 — Religion Before Retail: How to Increase Fan Engagement with Ted Wright from Fizz and Peter Sorckoff with the Atlanta Hawks.

10:00 am to 10:45 am – Morning Experiences

3RD FLOOR FOYER — Roundtable Discussion with Doug Busk from The Coca-Cola Company.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Cliff Barrett from CNN.

THINK TANK BREAKOUT ROOM 201A with Frans Mahieu from Kimberly-Clark.

THINK TANK BREAKOUT ROOM 202A with Will Hankinson from Dragon Army. 

THINK TANK BREAKOUT ROOM 203A with Dr. Reshma Shah from Emory University. 

11:00 am to 11:45 am – Late Morning Speeches

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Consumer with Michael Becker of mCordis.

CLASSROOM 202 — How to Reach Local Customers with Mobile and Local Search with Shelly Kramer from V3B.

CLASSROOM 203 — Using Advanced Analytics to Understand the Mobile Consumer with Dr. Beverly Wright from Georgia Tech

11:45 am to 1:00 pm – Lunchtime Networking

1:15 pm to 2:00 pm – Afternoon Speeches

CLASSROOM 201 — Mobile X Charity Lab: Create a Real Mobile Advertising Campaign for the March of Dimes.

CLASSROOM 202 — Top Trends for Mobile Advertising and Data Science in 2016 with Dr. Lauren Moores from Dstillery.

CLASSROOM 203 — How to Use Mobile to Deepen Customer Engagement and Uncover Customer Insights with Robert Chin from E&J Gallo.

NEAL AUDITORIUM (ROOM 200) — The Internet of Things Panel Discussion Moderated by Steve Bachman (Past President of Wireless Technology Forum).

2:00 pm to 2:45 pm – Afternoon Experiences

3RD FLOOR FOYER — Roundtable Discussion with Ted Wright, author and CEO of Fizz.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Justin Mann and Sema Vashi from Google.

THINK TANK BREAKOUT ROOM 201A with Jean D’Amico from AOL.

THINK TANK BREAKOUT ROOM 202A with Nash Ogden of Innoppl. 


3:00 pm to 4:30 pm – Mobile Accelerator, Just Like Shark Tank, Only More Fun!

NEAL AUDITORIUM (ROOM 200) — Mobile Accelerator, Just Like Shark Tank, Only More Fun!

4:30 pm — The Conversation Continues at the Mobile X Wine Bar


The Mobile X Festival is

Sponsored by These Fine Organizations


Learn new insights about mobile in

A Relaxed, Fun, Interactive Setting

The Mobile X Festival is happening at the Scheller College of Business at Georgia Tech located in vibrant Midtown Atlanta.


Scheller College of Business Mobile X Festival

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Become a Sponsor of The Mobile X Festival

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Fun Stuff to do in Atlanta

You’re going to be spending a lot of time learning amazing things at the Mobile X Festival. During your time off, you’d probably like to unwind and relax. Great!

Here are some amazing things you can do during your visit to Atlanta — all within a short walk or drive from your hotel!






You Have Questions. We Have Answers.

Frequently Asked Questions

What exactly is an un-conference?

An un-conference is like a regular conference only most of the bad stuff has been eliminated. Our fundamental belief is that you learn more at an event when you’re having a dialogue rather than listening to a monologue. So, while we will have the occasional speech or panel discussion, we’ll also include interactive experiences like Virtual Reality Pods, a Shark Tank-like competition, a Mobile X Charity Lab, Roundtable Discussions, Food Trucks and more.

Who will be attending?

In addition to speakers and panelists from Google, E&J Gallo, Coca-Cola, Microsoft, CNN, Kimberly-Clark, the Atlanta Hawks and more, we’ll also have executives from Fortune 500 companies, university professors from Georgia Tech, executives from marketing agencies, venture capitalists, executives from mobile start ups, students and just about anyone else who is interested in learning how to use mobile to grow their sales and revenues.

Do you have a student discount?

Yes. Email us by clicking here and we’ll give a discount code for 50% off provided you have a valid student ID. Alternatively, you can email us about working as a volunteer at the event — it’s a great way to learn a few things while doing some work for a good cause.

My boss needs convincing that I should attend. Can you help?

Sure. Here’s some great ammo.

Here are some of the benefits I will gain by attending the Mobile X Festival:

• I’ll discover valuable new ways to successfully market and grow our business

• I’ll learn best practices from 20+ mobile experts

• I’ll gain unique perspectives from industry thought leaders and specialists

• I’ll network with the biggest brands, mobile technology providers and marketing service providers

• I’ll establish new business relationships to enhance our company’s success

The Mobile X Festival anticipates having attendees from numerous industries. Here’s a summary of the event:

• 6 optional Master Class workshops on day one (May 11th)

• 20+ speakers from major brands like Google, Microsoft, CNN, E&J Gallo, Coca-Cola, Kimberly-Clark, the Atlanta Hawks and more on day two (May 12th).

• Breakout sessions, roundtable discussions, a hands-on mobile laboratory, virtual reality pods, speed networking and a whole slew of other interactive activities.

How can I order tickets?

Ready to dive in? Check out out registration page here.

What if I have more questions?

Then just give us a buzz at 678-313-4472. We’ll answer any additional questions you might have.

Tools, Tips and Techniques from

The Mobile X Blog

28% of Millennials Prefer Shopping in Smartphones Rather Than Computers

Our friends at Coupofy have surveyed more than 2,000 millennials and have come up with some interesting findings in their research about mobile shopping habits. For example, did you know that the most common smartphone purchase among the millennials surveyed was for flowers?Continue Reading..

Mobile Spotlight: An Interview with Donna Peeples from Pypestream

As a lead up to the Mobile X Festival (which is happening in Atlanta on May 11th and May 12th), we’re featuring profiles of mobile industry thought leaders and experts.

Our first profile is with Donna Peeples, who is the Chief Customer Officer for Pypestream, which is a secure mobile platform that lists all businesses as Pypes in 
a searchable catalogue. Users connect to Pypes and interact with businesses in private chats enabling businesses to respond directly or broadcast messages to their entire audience.Continue Reading..

Mobile X Festival Announces Finalists for Shark Tank-Like Competition

(Note: Our lawyers tell us we’re not allowed to call our Mobile Accelerator competition a Shark Tank competition. Apparently, we’ll get our rear ends sued if we do that. As such, we’re calling it our “Mobile Accelerator competition, which is just like Shark Tank, only more fun” — and less subject to law suits.)Continue Reading..

40 Essential Facts About Mobile Every Business Person Should Know

Is mobile a big deal? You bet it is. And to prove our point, we’ve collected 40 of the most important facts about mobile that every business person should know.

Ready to check ’em out? Here goes:Continue Reading..